In these times when we don't even go out to buy groceries, because we can buy them online, Renault is worried that people will stop using their Dusters.
So we called the viral sensation Maxi Pariente, a junior soccer player who is famous for its motivational speeches, with thousands of views in Youtube.
We transformed Maxi into the "Duster Motivator", to remind Duster owners what it feels like to go out into the real world, play and get dirty.
So we called the viral sensation Maxi Pariente, a junior soccer player who is famous for its motivational speeches, with thousands of views in Youtube.
We transformed Maxi into the "Duster Motivator", to remind Duster owners what it feels like to go out into the real world, play and get dirty.
Maxi's speeches even inspired the captain of Argentine Rugby Team "Los Pumas" before the 2017 championship.
And here is one of Maxi's famous videos at the time of the campaign.
Dirección General Creativa: Fabio Mazia
Dirección Creativa: Francisco Bledel / Bruno Barbosa
Redacción: Mauro Ribot
Dirección Arte: Javier Agena Goya
Dirección Cuentas: Tomás Sarni
Producción Agencia: Sebastián Tarruella
Compañía Productora: Landia
Dirección: Agustín Carbonere
Producción Ejecutiva: Adrián D’Amario
Producción General: Nico Buris
Autorización Cliente: Luis Muller, Juan Makintosh
